Case 5
Project

Case 5

DESIGN OR (DIS)CONTENT Among design professionals, there’s a bit of controversy surrounding the filler text. Controversy, as in Death to Lorem Ipsum. The strength of lorem ipsum is its weakness: it doesn’t communicate. To some, designing a website around placeholder text is unacceptable, akin to sewing a custom suit without taking measurements. Kristina Halvorson notes: “I’ve heard the argument that...

case 4
Project

case 4

INTERPRETING NONSENSE Don’t bother typing “lorem ipsum” into Google translate. If you already tried, you may have gotten anything from “NATO” to “China”, depending on how you capitalized the letters. The bizarre translation was fodder for conspiracy theories, but Google has since updated its “lorem ipsum” translation to, boringly enough, “lorem ipsum”. One brave soul did...

Case 3
Project

Case 3

REMIXING A CLASSIC So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy...

Case 2
Project

Case 2

HEDONIST ROOTS Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.” As...

Case 1
Project

Case 1

HISTORY, PURPOSE AND USAGE Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It...

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